Donutland, Iowa
Donutland, Iowa
Social Media and Brand Strategy
THE CHALLENGE
When Donutland came to us, they were a good donut shop with decades of history but no clear brand story or identity to match their heritage. We stepped in with a full brand strategy and took over their social media to bring their story to life.
OUR APPROACH
We set out to honor Donutland’s roots while making the brand relevant for today. The goal was to blend heritage storytelling with modern marketing to create a brand identity that could live both online and in-store.
WHAT WE DID
Crafted a brand narrative that celebrated Donutland’s heritage while resonating with today’s audience.
Built a consistent, playful, and nostalgic social media presence across platforms.
Launched seasonal campaigns, pop culture tie-ins, and heritage-inspired promotions.
THE RESULTS
+47% follower growth across platforms in under 8 months
+1,700% increase in impressions (over 635K)
+630% growth in interactions, creating a vibrant, engaged community
Revitalized their lowest-traffic location → highest sales for 9+ consecutive weeks
Delivered a record-breaking sales day with our National Donut Day campaign
Campaigns consistently reached tens of thousands, with top posts hitting 68K+ impressions
Donutland went from simply serving donuts to serving a brand identity their community could rally behind — both online and in-store.
ONGOING SUPPORT
We continue to support Donutland with full-service social media management, content production, and campaign planning — ensuring their brand evolves with intention.
