Rezdôra, NYC

Rezdôra, NYC

Brand Strategy

THE CHALLENGE

While Rezdôra’s food and in-person experience were impeccable, their social media presence lacked structure and consistency. Their content didn’t reflect the sophistication of the brand, and there was no clear strategy behind what was being posted. They needed a refreshed brand direction and a content plan that matched the quality of their culinary reputation.

OUR APPROACH

We focused on building a strategy that elevated Rezdora’s digital presence without losing the soul of the brand. Our goal was to help them show up online with the same care and excellence they bring to the plate.

WHAT WE DID

  • Conducted a full audit of existing social media presence and content performance

  • Developed a refined brand strategy for social media, including voice, tone, and key storytelling pillars

  • Created a content framework aligned with Rezdora’s values, seasonal menus, and behind-the-scenes experiences

  • Delivered a detailed social media content plan including post types, recommended cadence, campaign ideas, and visual guidelines

  • Offered training and guidance on how to maintain consistency across platforms

Inspiration and mood

THE RESULTS

  • Clearer and more consistent brand voice across all social media platforms

  • Elevated visual and written content that reflects the restaurant’s elegance and heritage

  • A strategic content plan to support internal teams in posting with intention

  • Increased confidence and clarity in how the brand shows up digitally

Our results

Previous

void, Chicago