void, Chicago
void, Chicago
Social Media and Brand Strategy
THE CHALLENGE
Before working with Mokha, Void lacked a cohesive digital identity. Their brand visuals were inconsistent, their social media presence was minimal, and there was no content strategy or posting rhythm. While the in-person dining experience was memorable, none of that translated online - which meant they were missing out on local buzz, press attention, and everyday brand recognition.
In short: the food was great, the vibe was strong, but their digital storytelling wasn’t doing any of it justice.
OUR APPROACH
We started with a deep dive into Void’s brand - uncovering their voice, personality, and positioning within Chicago’s competitive restaurant scene. From there, we built a strategy to elevate their digital presence and bring their story to life across every platform. We positioned Void as a restaurant where tradition meets edge - and made sure that tone came through in every caption, visual, and piece of content.
WHAT WE DID
Complete brand voice revamp and messaging system
Developed narrative themes that reflect the restaurant’s values and point of view
We led a visual storytelling overhaul, shifting toward a modern-meets-nostalgic aesthetic with bold, playful visuals that reflect the energy of their food and service.
Created a full content strategy and monthly calendar covering seasonality, menu highlights, team features, and behind-the-scenes moments
Designed a storytelling structure around their kitchen culture, dish development, and community connection
Led a custom photo and video shoot to build a proprietary content library
Inspiration and mood
Before Mokha
After Mokha
THE RESULTS
500+ new followers in the first month
Doubled engagement rate within 6 weeks
Featured in Chicago Sun-Times, Eater Chicago, Block Club Chicago, and Thrillist
Noticeable increase in foot traffic and reservations within the first two months
We built a consistent, recognizable online presence that reflects the energy of their in-person experience
ONGOING SUPPORT
We continue to support Void with full-service social media management, content production, and campaign planning — ensuring their brand evolves with intention and continues to stand out in Chicago’s food scene.